The COVID-19 pandemic has completely changed the way we function as a society and interact with one another. These are surely unprecedented times and people are using all manners of ways to deal with them. Online shopping is an area of human behaviour where massive changes have been observed overnight due to this phase of social isolation and complete uncertainty. Online shopping or ecommerce sites, developed by an Ecommerce Website Development Company, have almost exclusively replaced traditional modes of shopping as people can hardly go out of their homes. People are now placing orders for commodities in bulk quantities. As selling non essential items has completely shut down, people are only sticking to the most essential things they need to buy on a regular basis. Consumers are now cutting down on their unnecessary expenses and limiting their purchases of luxury items. This has made it necessary for brands to adapt to the changing scenario of shopping.
COVID-19 pandemic and panic buying
Once COVID-19 was declared by World Health Organization (WHO) as a global pandemic, there was a quick surge in panic buying all across the world. Whether it is medical supplies such as protective masks, hand sanitizers, medicines and toilet papers or food supplies, a massive demand for such goods was observed and both traditional and online stores struggled to cope up with such demands.
Responding to dilemmas can vary between one person and another, but a common element is that everyone desires to have greater control over their own lives. People feel like having a greater sense of autonomy as well as they need to be in a position where they can take control over the well-being of their loved ones.
Shopping trends across various demographics
It has been observed that the younger generation has been affected by the pandemic much more intensely than other generations when it comes to their online shopping trends. The young men and women are spending less on luxury items and stocking up on more numbers of items. On the other hand, the online shopping behaviour for older generations has remained more or less the same.
Both men and women have been hit hard when it comes to their shopping experiences. However, it has been observed that more men than women are now prone to shop from online stores than women. There has also been a sharp drop in the tendency to spend on experiences.