TrnDigital

WordPress Website Redesign for Improved UX and SEO

From bulky themes and poor UX to a sleek, optimized design – see how our WordPress development team transformed TrnDigial’s site into a high-performing modern SEO-friendly website built for growth and visibility with consistent branding and improved user engagement

UI Design UX Design Website Design Website Redesign WordPress

About the Client

TRN Digital is a Microsoft-certified IT consulting firm with offices in Boston, New Jersey, and Bengaluru, India. The company provides end-to-end technology solutions, including Microsoft cloud services, Azure migration, AI enablement solutions, and customized managed IT support. As a trusted IT consulting partner, TRN Digital empowers businesses to embrace digital transformation, enhancing efficiency, scalability, and security.

CHALLENGES

Outdated website with a basic design, inconsistent branding, and poor UX.

Limited engagement and navigation due to bulky themes and over-reliance on plugins.

Difficulty making updates, slowing down content publishing.

Slow performance caused by heavy server load.

Inefficient lead generation, making it harder to compete in Boston IT consulting services and Microsoft cloud solutions searches.

Lack of SEO optimization, limiting visibility and reducing competitiveness in search rankings

SOLUTIONS

Designed a modern interface aligned with TRN Digital’s brand identity.
Reduced dependency on outdated plugins for better security and maintainability.
Enhanced mobile responsiveness to deliver seamless access across devices.

Structured layouts and clear navigation to improve the user journey.
Optimized landing pages and CTAs to boost lead generation.
Highlighted service expertise in Azure migration, AI enablement, and managed IT support in Boston.
Rebuilt the website on a lightweight theme with Elementor, improving speed and performance.

GOING BEYOND THE REDESIGN

In addition to building a faster and more responsive website, our team also added an extra layer of value to TRN Digital’s online presence. We collaborated closely with the client to design the website UI in Figma, ensuring that every detail reflected their requirements while maintaining a modern and professional look. This helped present TRN Digital’s services in a clear, engaging, and user-friendly way.

We also implemented a custom post type (CPT) to showcase the latest Microsoft updates directly on the website. This feature not only keeps existing clients informed about ongoing developments but also positions TRN Digital as a trusted knowledge source for potential customers exploring Microsoft cloud services and Azure solutions. By blending functionality with design, we created a platform that is informative, future-ready, and truly client-centric.

RESULTS

The redesign delivered a modern, responsive, and branded website that better communicates TRN Digital’s expertise and credibility. With faster load times and a scalable platform, the new site improved SEO visibility for Boston IT consulting services and Microsoft cloud solutions, leading to stronger search performance. Optimized landing pages now generate more qualified leads, while the improved navigation and mobile-friendly design enhance engagement across devices. Overall, the new website not only reflects TRN Digital’s identity as a leading IT consulting partner but also supports long-term growth in both local and international markets.