Licious Careers

Licious Careers – A Culture-First WordPress Hiring Platform

A modern, responsive, and SEO-optimized careers website built on WordPress to showcase Licious’s people-first culture, employer branding, and recruitment experience.

Performance UX Design Website Design WordPress

About the Client

Licious is India’s leading D2C fresh meat and seafood brand, known for transforming the way India experiences quality, hygiene, and freshness in food. Built on innovation and customer trust, the company’s growth has been driven by its people — or as they proudly call themselves, “Licians.” To support their expanding workforce and attract top talent across technology, operations, and customer experience, Licious needed a dedicated careers platform that would reflect their culture, vision, and values while streamlining recruitment.

CHALLENGES

As Licious expanded its footprint, the need for a standalone, experience-driven careers portal became essential. The company required a website that could:

Represent its energetic culture, values, and employee stories.

Present job opportunities in a clear, engaging, and user-friendly format.

Be visually aligned with the parent brand while standing out as an independent identity.

Ensure responsiveness, SEO optimization, and long-term scalability.

Create a strong first impression for potential candidates through storytelling and design.

SOLUTIONS

We partnered with the Licious team to conceptualize, design, and develop a custom-built careers website that balances storytelling and usability.

Translated detailed Figma designs into a responsive, high-performance website.
Structured the site with intuitive navigation to help visitors explore teams, roles, and company culture effortlessly.
Built a mobile-first design to ensure smooth performance across all devices.

Showcased employee experiences, brand milestones, and culture sections for a more human touch.
Integrated job listings and application flow seamlessly to support recruitment goals.
Followed SEO and accessibility best practices for improved visibility and user engagement.

EXPERIENCE ENHANCEMENTS

A culture-first careers platform designed to reflect Licious’s values through dynamic visuals, interactive layouts, and authentic employee stories.

To make the platform more engaging, we focused on turning the careers website into a storytelling hub rather than just a job board.
We added visually rich sections that highlight employee journeys, team culture, and company milestones. Interactive layouts bring to life the brand’s guiding values — “We are ALL founders” and “You’ll have the wings to FLY” — making the experience personal and aspirational.
By blending vibrant visuals, dynamic content, and authentic storytelling, the site captures what it truly feels like to be part of Licious.

RESULTS

The new Licious Careers website now serves as a dedicated digital gateway for attracting top talent. The platform successfully combines design, culture, and functionality, helping candidates connect with the brand while exploring opportunities.

With its modern interface, faster load times, and engaging storytelling, the site not only enhances recruitment efficiency but also strengthens Licious’s employer branding.

In essence, the careers website doesn’t just showcase jobs — it invites people to be part of a movement redefining food innovation in India.