10 Best and Must Have WordPress Plugins for Marketers

If you are looking to create a WordPress website or a blogging portal, you must make use of WordPress plugins that can perform a wide range of important functions. Whether you are looking to manage your ads, send marketing emails, monitor SEO results of your business or schedule blog posts, the plugins that come with WordPress can prove to be incredibly helpful to you. These plugins are regularly used by online marketers who use WordPress for their website developing needs. Using these plugins, you can totally customize the way that you use, manage and monitor your website.

Here are some of the best and most widely downloaded WordPress plugins that you should consider having.

Yoast SEO

Yoast SEO

Since 2008, Yoast SEO has been the most important SEO plugin for WordPress. Used by content marketers all around the world, it offers an extensive range of features that makes it useful for all kinds of businesses. For instance, Yoast SEO allows users to create canonical URLs that can help in preventing duplicate content. With Yoast SEO, one can easily create highly advanced XML Sitemaps without breaking a sweat. The plugin also allows for effective meta description and title templating which can deliver superior branding results as well as make it easier to use consistent snippets in search results. The plugin also allows users to make some of the best SEO-friendly content.

OptinMonster

OptinMonster

The OptinMonster is a potent WordPress plugin that lets you to expand your email list and is equipped with a user-friendly form builder that can be used to convert visitors into potential leads. The unique thing about OptinMonster is that it presents with a host of different templates that can be used for information collection. OptinMonster can also be integrated easily with numerous email marketing providers like HubSpot, MailChimp, Infusionsoft, AWeber, Campaign Monitor and Constant Contact which can help in managing all email marketing requirements easily. This makes it incredibly useful for businesses that are looking to target customers with emails.

WordPress Landing Pages

WordPress Landing Pages

WordPress Landing Pages is a powerful standalone plugin that can be used for developing stunning landing pages for a WordPress website. It can also sometimes work alongside WordPress Leads and WordPress Calls to Action for creating a highly effective and free lead generation tool for a business. The landing page templates that can be formed with this plugin are powered by Advanced Custom Fields framework. It is also equipped with a Visual Editor that can be used for checking out the changes made from time to time. With WordPress Landing Pages, you can perform A/B split tests on multiple variations of your landing pages to see which of them generates the maximum leads. The plugin also allows you to track all conversion rates to support your optimization needs.

Title Experiments

Title Experiments

The title of your webpage or blog content can determine its success in a major way. It is therefore necessary that you do everything in your power to create a powerful content. The Title Experiments plugin can help you to perform A/B tests and compare one blog title against another in order to find the one that best suits your needs. This can easily help you to enhance your site’s click-through rates.

Yet Another Related Posts Plugin

Yet Another Related Posts Plugin

The Yet Another Related Posts Plugin or YARPP visibly exhibits all the posts, pages, as well as the customized posts that are connected to your existing entries. This helps to educate readers about all the other important and appropriate content present on your site. The plugin also provides with a highly efficient YARPP templating system that allows you to determine the ways your results will be displayed. The custom display options that comes with this plugin makes it possible for displaying all related posts in the RSS feeds. It also offers a customizable algorithm for managing all content, post titles, categories, tags, and custom taxonomies that can be used to find any kind of content from your website. The plugin helps in engaging the users by presenting them with the most relevant content. This not only helps to bring down the bounce rate but also enhance page visits by a singer user. The plugin also helps in increasing the average time that is spent by a user on a given blog site by presenting them the content that they are looking for.

Floating Social Media Icon

Floating Social Media Icon

The Floating Social Media Icon plugin helps to link all social media icons to the social media profiles of your business. The plugin can be used with various social media networks such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, Youtube, Google Plus and RSS Feed. The plugin is quite easy to configure and comes with multiple customization features. You can either configure all social media icons so that they appear automatically or create social media widgets with them. The icons typically move from top left section to bottom right section when a visitor is using the site. Therefore the plugin is named in this way.

Editorial Calendar

Editorial Calendar

If you want to list your blogs in the right manner so that you keep posting on a regular basis, then you should definitely choose to use Editorial Calendar as it can make it easier for you to schedule the content and manage your blogs. This unique plugin for WordPress can also be used for editing posts in the calendar, dragging and dropping posts for moving them through the schedule and for managing the blog sites effectively. You can also use the plugin to manage posts created by multiple authors, keep track of publishing times, edit titles quickly and manage all blog drafts.

Leadin

Leadin

If you are looking to understand the needs and preferences of your website visitors and convert them into potential leads, then you should definitely use the Leadin plugin. Leadin is a WordPress plugin that is designed to function as a marketing automation tool as well as a lead tracking plugin which can track and monitor visitor behavior. This can help you to convert them into leads. Once these visitors are converted into leads, the Leadin plugin is going to add their names to the contact list and also create a comprehensive contact record along with visitor history.

Affiliates Manager

Affiliates Manager

Affiliates Manager is the perfect WordPress plugin for managing all your affiliate marketing needs so that you can drive in greater traffic and secure more sales. It is particularly suited for ecommerce businesses that are integrated with affiliate marketing programs. The plugin can manage recruitment of the affiliates, their registration process, login protocol and overall management process. The plugin can also help in tracking referrals offered by your affiliates and offer commissions appropriately. Some of the most well known ecommerce channels that can be integrated with Affiliates Manager include WooCommerce, JigoShop, iThemes Exchange and Sell Digital Downloads.

Advanced Ads

Advanced Ads

Advanced Ads is a dominant ad manager plugin that can be used with WordPress websites. The plugin can be used for testing and optimizing advertisements. It also allows for producing and displaying unlimited ad units. User friendly and efficient, Advanced Ads can help in injecting ads into various pages and posts automatically without any coding. The plugin also comes with free email support and the option for selling ads.