As more people are beginning to use smartphones for their daily online and offline activities, mobile apps are becoming increasingly important to determine consumer involvement. In fact, mobile apps are now becoming central to how people choose to interact with the online world. Statistics have revealed that a huge percentage of people use mobile apps everyday to search for information, stay in touch with friends and colleagues, shop for goods and perform a range of other functions. In such a scenario, it is only practical for ecommerce sites to focus on developing a sound m-commerce strategy for their business.
As smartphones are taking over the whole domain of communication and determining the way we choose to stay in touch with our friends and business associates, mobile apps are continuing to increase in importance day by day. Statistics have revealed that more than 80% of people in continents like USA and Europe make use of smartphone when they have to browse the internet, obtain information about different products and services, stay tuned to the latest news, buy goods online or stay in touch with others via social media networks.
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